Variety
Turbana’s pineapple program consists entirely of Fyffes Gold label super sweet pineapple.  This variety has been lumped into an overall category referred to by the trade as “MD2”. Although small amounts of other varieties are still being cultivated, MD2 has established itself as the industry standard.

Ripeness Recommendations
Fyffes Gold super sweet pineapples are harvested at the optimum stage of flavor and ripeness.  The shell color of the fruit may vary slightly throughout the year, but brix and acidity levels will remain constant and the consumer will have the same great taste experience every time.  In other words, there’s no need to worry about whether your Fyffes Gold pineapple is ripe or not.

Recommended Display Ideas
On the basis of sales per square foot as well as sales per labor hour, fresh pineapple is one of the leading performers in the produce department.  Research has also shown that increasing the size of the pineapple display will not cannibalize sales of other fruits in the department – so selling more fresh pineapple enhances the overall performance of the entire produce department.  Naturally, it’s important to keep the display fresh.  Stores with corers can accomplish that objective by removing any units that begin to show any external signs of age, coring them for fresh cut sales, and replacing them with fresh units on the retail display.

Display Care and Handling

Quick Tips

• Keep pineapple display full and fresh
• Offer both whole and pre-cut pineapple for increased sales
• Use signage emphasizing health/nutrition information and preparation suggestions
• Promote pineapple frequently
• Demos have proven to be the best vehicle by which to gain both initial consumer trial and repeat purchases.